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The price elasticity of selective demand : a meta-analysis of sales response models
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The price elasticity of selective demand : a meta-analysis of sales response models (1988)The price elasticity of selective demand …If the Question Is Ad Effects, the Answer Is ‘Not Elasticities’ (2001)If the Question Is Ad Effects…Demand elasticities in international marketing (1996)Demand elasticities in intern…Statistical Methods for Meta-Analysis. (1986)Statistical Methods for Meta-Analysis (1988)Marketing management: analysis. planning. implementation and control (2000)The short-term price effect of a tourist tax through a dynamic demand model (2004)Tourism demand for Italy and the business cycle (2009)Eleven years of scholarly research in the Journal of Services Marketing (2011)What do advertisements really do for brands? (2000)
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  • 1996Demand elasticities in international marketing120 cited
  • 2001If the Question Is Ad Effects, the Answer Is ‘Not Elasticities’11 cited

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