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Building Relationships with Portal Users
16 references·12 citing·46 second hop
Building Relationships with Portal Users (2002)Building Relationships with Portal UsersHandbook of Public Relations (2001)Handbook of Public RelationsThe Convergence of Planning and Execution: Improvisation in New Product Development (1998)The Convergence of Planning a…Relationship management in public relations: dimensions of an organization-public relationship (1998)Relationship management in pu…A Communication-Based Marketing Model for Managing Relationships (1998)A Communication-Based Marketi…Relationship Marketing: Theory and Practice (1996)Relationship Marketing: Theor…Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Marketing in Hypermedia Compu…Advertising Value and Advertising on the Web (1996)Advertising Value and Adverti…The relationship marketing process: A conceptualization and application (1994)The relationship marketing pr…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)From Marketing Mix to Relatio…From Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relatio…Downsizing to Improve Strategic Position (1994)Downsizing to Improve Strateg…Image and substance: From symbolic to behavioral relationships (1993)Image and substance: From sym…Mass Media Research: An Introduction (1991)Mass Media Research: An Intro…A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…RETRACTED ARTICLE: Does active transport create a win–win situation for environmental and human health: the moderating effect of leisure and tourism activity (2023)RETRACTED ARTICLE: Does activ…Factors impacting behavioural intentions to adopt the electronic marketplace: findings from small businesses in India (2022)Factors impacting behavioural…Understanding Authenticity in Digital Cause-Related Advertising: Does Cause Involvement Moderate Intention to Purchase? (2020)Understanding Authenticity in…Social media use in B2b sales and its impact on competitive intelligence collection and adaptive selling: Examining the role of learning orientation as an enabler (2017)Social media use in B2b sales…The Influence of Consumer Value-Based Factors on Attitude-Behavioral Intention in Social Commerce: The Differences between High- and Low-Technology Experience Groups (2013)The Influence of Consumer Val…Impact of Information Technology Reliance and Innovativeness on Rural Healthcare Services: Study of Dindigul District in Tamilnadu, India (2012)Impact of Information Technol…The impact of pre‐sale and post‐sale factors on online purchasing satisfaction: a survey (2010)The impact of pre‐sale and po…Investigating the Moderating Impact of Hedonism on Online Consumer Behavior (2010)Investigating the Moderating …Consumer product search and purchase behaviour using various retail channels: the role of perceived retail usefulness (2008)Consumer product search and p…Antecedentes de la decisión de compra en los entornos virtuales. 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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
  • 1991Mass Media Research: An Introduction2,595 cited
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  • 1996Advertising Value and Advertising on the Web1,361 cited
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  • 1994The relationship marketing process: A conceptualization and application407 cited
  • 1993Image and substance: From symbolic to behavioral relationships

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405 cited
  • 1994Downsizing to Improve Strategic Position377 cited
  • Cited by

    • 2017Social media use in B2b sales and its impact on competitive intelligence collection and adaptive selling: Examining the role of learning orientation as an enabler255 cited
    • 2004Donor Trust and Relationship Commitment in the U.K. Charity Sector: The Impact on Behavior206 cited
    • 2013The Influence of Consumer Value-Based Factors on Attitude-Behavioral Intention in Social Commerce: The Differences between High- and Low-Technology Experience Groups114 cited
    • 2008Consumer product search and purchase behaviour using various retail channels: the role of perceived retail usefulness61 cited
    • 2010Investigating the Moderating Impact of Hedonism on Online Consumer Behavior48 cited
    • 2022Factors impacting behavioural intentions to adopt the electronic marketplace: findings from small businesses in India38 cited
    • 2010The impact of pre‐sale and post‐sale factors on online purchasing satisfaction: a survey29 cited
    • 2005Internet Motives of Users in the United States, United Kingdom, Australia, and Korea27 cited
    • 2020Understanding Authenticity in Digital Cause-Related Advertising: Does Cause Involvement Moderate Intention to Purchase?15 cited
    • 2012Impact of Information Technology Reliance and Innovativeness on Rural Healthcare Services: Study of Dindigul District in Tamilnadu, India10 cited
    • 2006Antecedentes de la decisión de compra en los entornos virtuales. Propuesta de un modelo descriptivo en la compra interactiva7 cited
    • 2023RETRACTED ARTICLE: Does active transport create a win–win situation for environmental and human health: the moderating effect of leisure and tourism activity4 cited