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Coca‐Cola and the Fight against the Global Obesity Epidemic
13 references·1 citing·53 second hop
Coca‐Cola and the Fight against the Global Obesity Epidemic (2017)Coca‐Cola and the Fight against the Globa…Advances in Consumer Research (2025)Advances in Consumer ResearchCalories and Cents (2016)Calories and CentsTouch and Go: Merely Grasping a Product Facilitates Brand Perception and Choice (2015)Touch and Go: Merely Grasping…Soda politics : taking on big soda (and winning) (2015)Soda politics : taking on big…Doing Well by Doing Good: The Benevolent Halo of Corporate Social Responsibility (2015)Doing Well by Doing Good: The…Obesity and industry self-regulation of food and beverage marketing: a literature review (2014)Obesity and industry self-reg…Innovation's Second Step (2014)Innovation's Second StepDigital Junk: Food and Beverage Marketing on Facebook (2014)Digital Junk: Food and Bevera…Corporate Social Responsibility, Customer Trust, and Loyalty—Perspectives from a Developing Country (2013)Corporate Social Responsibili…When Business and Community Meet: A Case Study of Coca-Cola (2011)When Business and Community M…The evolving sophistication of ambush marketing: A typology of strategies (2011)The evolving sophistication o…Chocolate Cake Please! 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References

  • 2025Advances in Consumer Research13,486 cited
  • 2004Neural Correlates of Behavioral Preference for Culturally Familiar Drinks1,353 cited
  • 2015Doing Well by Doing Good: The Benevolent Halo of Corporate Social Responsibility662 cited
  • 2014Digital Junk: Food and Beverage Marketing on Facebook211 cited
  • 2015Soda politics : taking on big soda (and winning)140 cited
  • 2014Innovation's Second Step131 cited
  • 2014Obesity and industry self-regulation of food and beverage marketing: a literature review100 cited
  • 2013Corporate Social Responsibility, Customer Trust, and Loyalty—Perspectives from a Developing Country72 cited
  • 2011The evolving sophistication of ambush marketing: A typology of strategies64 cited
  • 2011Chocolate Cake Please! Why do Consumers Indulge more when it Feels More Expensive?40 cited
  • 2015Touch and Go: Merely Grasping a Product Facilitates Brand Perception and Choice25 cited
  • 2011When Business and Community Meet: A Case Study of Coca-Cola17 cited
  • 2016Calories and Cents10 cited

Cited by

  • 2021Implementing the United Nations’ Sustainable Development Goals in international business452 cited

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