Effect of New Material and Production Technoligy Development on Food E-tail

Abstract

With the development of e-business technology and the policy support by the nation, industries has taken part in e-business and food industry is not an exception.E-tailing formats of food products is not only driving by general development of e-business in distribution channel, but also drive by adoption of new producing and packaging materials, and production technology development of food products.The technology development have effected on the food distribution in supply chain and influence final consumers' behavior in obtaining and consuming of food products in quantity, category and frequency etc. Introduction New material and production technology impact on e-tailing in ChinaAlong with the new food producing materials (such as new food additives and new raw ingredient), packaging materials (such as fresh-keeping bag and chill bag) and production technology developing in China, people's expectations on food manufacturing and distribution are rising.Consumers pay more attention to products quality, convenience of shopping and time saving, especially when bad weather, traffic inconvenience, shopping rush hour are encountered, going to the supermarket become a headache.E-tailing can easily settle these problems.It provides consumers with convenience efficiency and economy [1].By clicking the mouse, consumers can quickly browse the product information on the internet, choose from a wider scope, and save searching costs.In addition, the website runs 24 hours a day, consumer can choose and buy products at any time and place, which makes consumers have an unprecedented shopping elasticity [2,3].Consumers who care for shopping convenience are more likely to choose online shopping [4,5], those who value their time more prefer shopping through the internet [6,7].New materials applied in production and distribution has made standard, hygiene and safe of food products distributed via e-tailing become possible.At present, the consumer demand for online shopping become more and more strong. The development of food e-business in China Increasing trade volumeChina online retail market traded 2.8211 trillion yuan in 2014, compared with that of 2013, 1.8851 trillion yuan, it has increased by 49.7%.Although food e-business account for 3% for the whole e-business trade volume, it has a dramatic increase from 4.3 billion in 2009 to 32.4 billion in 2013 in figure 1[8].The dramatic consumer need are resulted from three reasons.The first is the logistics

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