Article2017

Social media networks as drivers for intellectual capital disclosure

Alessandra Lardo · John Dumay · Raffaele Trequattrini · Giuseppe Maria Russo

68 citations0/0 files storedJournal of Intellectual Capital

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Intellectual Capital and Performance Analysis Corporate Social Responsibility Reporting Knowledge Management and Sharing

Abstract

Purpose The purpose of this paper is to investigate the relationship between popularity in a social media network and a company’s revenue, expenditure and market value. Additionally, social media networks are analysed as tools for both voluntary and involuntary intellectual capital (IC) disclosure. Design/methodology/approach These aims are analysed in the context of the football industry. An empirical analysis evaluates the correlations between team and player social media metrics from Facebook, Twitter, Google Plus, Instagram and their football club’s market value, revenue and player transfer fees. Examples of timely IC disclosure are also reported. Findings The results indicate that popularity metrics in social media are determinants of the value of human and relational capital in professional football clubs. Popularity in social media positively correlates to market capitalisation, revenue and player transfer fees. Additionally, examples are provided to show how social media can be a tool for disclosing IC information in a relevant and timely manner. Practical implications From a strategic management perspective, the authors find that there are economic opportunities to be gained from managing social media platforms appropriately and that knowledge derived from social media needs to be used effectively by club managers, so that fans and followers can be transformed into consumers. One practical implication of this research is the need to hire social media experts that are able to develop, coordinate and manage digital communication strategies. Originality/value This paper presents an analysis of emerging changes in technology and communication platforms and different types of disclosure. It aims to demonstrate that the metrics derived from social media can be used as tool to disclose voluntary and involuntary information about IC – information that is particularly useful to investors because their shortage of tangible assets can make football clubs difficult to evaluate.

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References

2009Users of the world, unite! The challenges and opportunities of Social Media 1998Intellectual capital: an exploratory study that develops measures and models 1997Intellectual Capital: Realizing Your Company's True Value by Finding Its Hidden Brainpower 1997The New Organizational Wealth: Managing and Measuring Knowledge-Based Assets 1999The Boundaries of Financial Reporting and How to Extend Them 2009The Economics of Superstars 2000Intellectual capital literature review 2003Intellectual capital and traditional measures of corporate performance

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2023Social media to disseminate circular economy information. An empirical analysis on Twitter 2021Intellectual Capital and Innovation Performance: Systematic Literature Review 2020The profitable relationship among corporate social responsibility and human resource management: A new sustainable key factor 2018Understanding intellectual capital disclosure in online media Big Data 2023A Multidimensional View of Intellectual Capital and Dynamic Innovative Performance

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