Introducing a Sport Experience Design (SX) framework for sport consumer behaviour research

Daniel C. Funk

170 citations0/0 files storedSport Management Review

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Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies Sports, Gender, and Society

Abstract

Highlights• Sport consumer academic research requires theoretical development.• Methodology used should be diversified and strengthened.• Emerging technologies and product expansion will influence research direction.• A Sport Experience Design (SX) framework is introduced and discussed.• Research should focus on “using” sport experiences with appropriate methods.

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2003Evolving to a New Dominant Logic for Marketing 1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees 1985Mental Accounting and Consumer Choice 2008Mental Accounting and Consumer Choice 2009Customer Experience Creation: Determinants, Dynamics and Management Strategies 2019Welcome to the experience economy 2012The Experience Economy 2007How to Sustain the Customer Experience:

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