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Food-Related Advertising on Preschool Television: Building Brand Recognition in Young Viewers
2 references·16 citing·51 second hop
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References

  • 2001Children, Adolescents, and Television1,722 cited
  • 2003Zero to Six: Electronic Media in the Lives of Infants, Toddlers and Preschoolers619 cited

Cited by

  • 2009The Extent, Nature and Effects of Food Promotion to Children: A Review of the Evidence to December 2008323 cited
  • 2014Effects of licensed characters on children’s taste and snack preferences in Guatemala, a low/middle income country83 cited
  • 2009Dual-Modality Disclaimers, Emotional Appeals, and Production Techniques in Food Advertising Airing During Programs Rated for Children71 cited
  • 2008Food and Beverage Advertising on U.S. Television: A Comparison of Child-Targeted Versus General Audience Commercials66 cited
  • 2015An accountability evaluation for the industry's responsible use of brand mascots and licensed media characters to market a healthy diet to A merican children61 cited
  • 2010Cricket: notching up runs for food and alcohol companies?55 cited
  • 2016Is brand loyalty really present in the children's market? A comparative study from Indonesia, Portugal, and Brazil44 cited
  • 2014How familiar characters influence children’s judgments about information and products43 cited
  • 2015A content analysis of television food advertising to children: comparing low and general‐nutrition food32 cited
  • 2010Online Marketing of Food and Beverages to Children: A Content Analysis32 cited
  • 2008Depiction of Food as Having Drug-like Properties in Televised Food Advertisements Directed at Children: Portrayals as Pleasure Enhancing and Addictive

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31 cited
  • 2021Exposure of Children to Unhealthy Food and Beverage Advertisements in South Africa31 cited
  • 2007Frequency of promotional strategies and attention elements in children's food commercials during children's programming blocks on US broadcast networks26 cited
  • 2012Burgers and basketball: Race and stereotypes in food and beverage advertising aimed at children in the US26 cited
  • 2009Marketing to children: a planning framework24 cited
  • 2021Influence of cartoon characters on generation alpha in purchase decisions23 cited