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Knowledge Flows Between Advertising and Other Disciplines: A Social Exchange Perspective
16 references·3 citing·38 second hop
Knowledge Flows Between Advertising and Other Disciplines: A Social Exchange Perspective (2017)Knowledge Flows Between Advertising and O…If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising (2016)If Advertising Won't Die, Wha…Conceptualizing the Evolution and Future of Advertising (2016)Conceptualizing the Evolution…Online collaboration: Scientists and the social network (2014)Online collaboration: Scienti…Social Media Research in Advertising, Communication, Marketing, and Public Relations, 1997–2010 (2012)Social Media Research in Adve…Interdisciplinarity: A Critical Assessment (2009)Interdisciplinarity: A Critic…Comparisons of Citations in Web of Science, Scopus, and Google Scholar for Articles Published in General Medical Journals (2009)Comparisons of Citations in W…Evaluation of Internet Advertising Research: A Bibliometric Analysis of Citations from Key Sources (2008)Evaluation of Internet Advert…Overcoming Obstacles to Interdisciplinary Research (2005)Overcoming Obstacles to Inter…MOVING INTERNATIONAL ADVERTISING RESEARCH FORWARD : A New Research Agenda (2005)MOVING INTERNATIONAL ADVERTIS…The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements 1954–1999 (2002)The Development, Change, and …Oracles on “Advertising”: Searching for a Definition (2002)Oracles on “Advertising”: Sea…Creating Interdisciplinarity (2001)Creating InterdisciplinarityJournal impact factor: a brief review. (1999)Journal impact factor: a brie…Is citation analysis a legitimate evaluation tool? (1979)Is citation analysis a legiti…Invisible Colleges: Diffusion of Knowledge in Scientific Communities. (1973)Invisible Colleges: Diffusion…Networks of Scientific Papers (1965)Networks of Scientific PapersGender and Advertising: A 50-Year Bibliometric Analysis (2024)Gender and Advertising: A 50-…Assessing and enhancing the impact potential of marketing articles (2021)Assessing and enhancing the i…A Twenty‐Year Citation Analysis of the Knowledge Outflow and Inflow Patterns from the Journal of Product Innovation Management (2018)A Twenty‐Year Citation Analys…Comparison of PubMed, Scopus, Web of Science, and Google Scholar: strengths and weaknesses (2007)A bibliometric-based survey on AHP and TOPSIS techniques (2017)Comparing Bibliometric Analysis Using PubMed, Scopus, and Web of Science Databases (2019)Application of bibliometrics in medicine: a historical bibliometrics analysis (2020)An Experimental Application of the DELPHI Method to the Use of Experts (1963)The American Heritage Dictionary of the English Language (1970)Advertising And Promotion: Integrated Marketing Communications Perspective (1997)The Influence of Home Page Complexity on Consumer Attention, Attitudes, and Purchase Intent (2006)Advertising in the Metaverse: Research Agenda (2021)Little Science, Big Science (1963)Citation Analysis as a Tool in Journal Evaluation (1972)Searching for intellectual turning points: Progressive knowledge domain visualization (2004)Power laws, Pareto distributions and Zipf's law (2005)Referencing as Persuasion (1977)Citation Indexing-Its Theory and Application in Science, Technology, and Humanities (1980)Bibliometric studies of research collaboration: A review (1983)Bibliometric Indicators: Quality Measurements of Scientific Publication (2010)Data envelopment analysis 1978–2010: A citation-based literature survey (2012)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Laboratory Life: The Construction of Scientific Facts (1986)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)How journal rankings can suppress interdisciplinary research: A comparison between Innovation Studies and Business & Management (2012)Enhancing the Effectiveness of Team Science (2015)Prominent but Less Productive (2016)Big Scholarly Data: A Survey (2017)Scholarly use of social media and altmetrics: A review of the literature (2017)Google Scholar to overshadow them all? Comparing the sizes of 12 academic search engines and bibliographic databases (2018)Cross-Disciplinary Collaboration and Learning (2008)Facilitating Innovation in Diverse Science Teams Through Integrative Capacity (2012)Ten tips for developing interdisciplinary socio-ecological researchers (2019)Impact factor: a valid measure of journal quality? (2003)A Principal Component Analysis of 39 Scientific Impact Measures (2009)Clarifying Integrative Research Concepts in Landscape Ecology (2005)Characteristics of Successful Cross‐disciplinary Engineering Education Collaborations (2008)LGBT and Queer Research in Higher Education (2010)The Origins of Status Hierarchies: A Formal Theory and Empirical Test (2002)The Structure of a Social Science Collaboration Network: Disciplinary Cohesion from 1963 to 1999 (2004)Superstar Extinction* (2010)
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References

  • 1965Networks of Scientific Papers3,124 cited
  • 1973Invisible Colleges: Diffusion of Knowledge in Scientific Communities.1,150 cited
  • 1979Is citation analysis a legitimate evaluation tool?908 cited
  • 2009Comparisons of Citations in Web of Science, Scopus, and Google Scholar for Articles Published in General Medical Journals819 cited
  • 1999Journal impact factor: a brief review.760 cited
  • 2014Online collaboration: Scientists and the social network654 cited
  • 2009Interdisciplinarity: A Critical Assessment601 cited
  • 2001Creating Interdisciplinarity435 cited
  • 2002Oracles on “Advertising”: Searching for a Definition338 cited
  • 2005Overcoming Obstacles to Interdisciplinary Research309 cited
  • 2008Evaluation of Internet Advertising Research: A Bibliometric Analysis of Citations from Key Sources271 cited
  • 2012Social Media Research in Advertising, Communication, Marketing, and Public Relations, 1997–2010268 cited
  • 2016Conceptualizing the Evolution and Future of Advertising209 cited
  • 2016If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising205 cited
  • 2002The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements 1954–1999

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204 cited
  • 2005MOVING INTERNATIONAL ADVERTISING RESEARCH FORWARD : A New Research Agenda176 cited
  • Cited by

    • 2018A Twenty‐Year Citation Analysis of the Knowledge Outflow and Inflow Patterns from the Journal of Product Innovation Management18 cited
    • 2024Gender and Advertising: A 50-Year Bibliometric Analysis18 cited
    • 2021Assessing and enhancing the impact potential of marketing articles17 cited