Strategic Housing Planning Through Sustainable Development Approach in Iran Metropolitans: Case Study of Metropolitan Mashhad

Abstract

The current paper is descriptive-analytical and aims at determining housing strengths and weaknesses and presenting useful strategies in order to achieve sustainable development in housing sector in Metropolitan Mashhad. To collect data, documental analyses, field studies and interviews with officials and practitioners in housing sector are employed. To analyzed data, SWOT strategic model is used. Findings from analysis of internal and external factors effective on housing sector of Metropolitan Mashhad reveal that aggressive strategies (SO) are prioritized in planning and defensive strategies (WO) are the next. Findings from quantitative strategic planning indicate that among aggressive strategies, So3 strategy is the most proper strategy in planning for housing sustainable development, obtaining 8.83 Total Attractiveness Score (leading population to new cities and towns aiming at reducing housing density and achieving sustainable housings and reducing lack of housing); and, among defensive strategies, Wo2 strategy, obtaining 8.84 score (developing old texture reconstruction and originality-creating plans), is the most effective strategy after aggressive one.

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