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PENGARUH CELEBRITY ENDORSER DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI
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PENGARUH CELEBRITY ENDORSER DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI (2016)PENGARUH CELEBRITY ENDORSER DAN BRAND IMA…Pengaruh Kualitas Produk, Citra Merek dan Celebrity Endorser terhadap Keputusan Pembelian Melalui Minat Beli Pakaian Bekas sebagai Variabel Intervening”: Studi Kasus Konsumen di Kota Surabaya (2023)Pengaruh Kualitas Produk, Cit…Purchasing Decisions: The Analysis Effect Of The Variables Life Style, Celebrity Endorser, And Brand Image (2022)Purchasing Decisions: The Ana…PERAN CELEBRITY ENDORSE, CITRA MEREK, ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN MELALUI NIAT BELI (Studi Kasus Pada Produk Scarlett) (2022)PERAN CELEBRITY ENDORSE, CITR…Pengaruh Selebgram Endorser, Online Consumer Review, dan Brand Image terhadap Minat Beli (Studi Kasus pada Brand Byoote) (2022)Pengaruh Selebgram Endorser, …The Role Of Brand Image As Mediating Variable In The Influence Of Price And Promotion On Buying Interest (Study Case On Hyundai Electric Car) (2021)The Role Of Brand Image As Me…The partial least squares approach for structural equation modeling. (1998)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A primer on partial least squares structural equation modeling (PLS-SEM) (2015)Pengaruh Price Dan E-Wom Terhadap Purchase intention Wuling Air Ev Yang Dimediasi Oleh Trust (2024)A critical assessment of potential measurement biases in the technology acceptance model: three experiments (1996)Pengaruh Celebrity Endorser Dan Brand Image Terhadap Keputusan Pembelian Shampoo Clear (2019)Efektifitas Media Instagram Dan E-Wom (Electronic Word Of Mouth) Terhadap Minat Beli Serta Keputusan Pembelian (2020)Pengaruh Penggunaan Sosial Media dan E-Wom terhadap Keputusan Pembelian di Mediasi Kepercayaan (Studi pada Smartphone Xiaomi Daerah Istimewa Yogyakarta) (2023)PENGARUH CELEBRITY ENDORSER DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI BRAND AWARENESS SEBAGAI VARIABEL INTERVENING PADA KONSUMEN BRAND ERIGO DI INDONESIA (2024)Periklanan Promosi : Aspek Tambahan Komunikasi Pemasaran Terpadu (2003)Effect of Online Reviews on Consumer Purchase Behavior (2015)Authenticity as an antecedent of brand image in a positive emotional consumer relationship: the case of craft beer brands (2021)Pengukuran tingkat kepuasan pelanggan : untuk menaikan pangsa pasar (2001)PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA ELEVEN CAFE BENGKULU (2020)PENGARUH PROMOSI, STORE ATMOSPHERE, DAN VARIASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN (2020)ANALISIS PENGARUH KUALITAS PRODUK, HARGA, LOKASI DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG KONSUMEN (Studi pada Warung Makan “Bebek Gendut” Semarang) (2013)PENGARUH HARGA, PROMOSI, DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN PADA PERUSAHAAN A-36 (2017)The Mediating Role of Brand Image in the Effect of Sales Promotion, Product Quality, and Celebrity Endorser on Purchase Intention (2020)
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  • 2021The Role Of Brand Image As Mediating Variable In The Influence Of Price And Promotion On Buying Interest (Study Case On Hyundai Electric Car)12 cited
  • 2022PERAN CELEBRITY ENDORSE, CITRA MEREK, ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN MELALUI NIAT BELI (Studi Kasus Pada Produk Scarlett)6 cited
  • 2022Pengaruh Selebgram Endorser, Online Consumer Review, dan Brand Image terhadap Minat Beli (Studi Kasus pada Brand Byoote)6 cited
  • 2022Purchasing Decisions: The Analysis Effect Of The Variables Life Style, Celebrity Endorser, And Brand Image5 cited
  • 2023Pengaruh Kualitas Produk, Citra Merek dan Celebrity Endorser terhadap Keputusan Pembelian Melalui Minat Beli Pakaian Bekas sebagai Variabel Intervening”: Studi Kasus Konsumen di Kota Surabaya5 cited

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