Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Being on top of your game at the bottom of the pyramid

8 references·2 citing·33 second hop

FromToDepth

this work references cited by second hop

References

2018The Millennium Development Goals Report3,592 cited
2006Fortune at the bottom of the pyramid, the: eradicating poverty through profits2,171 cited
2007The Economic Lives of the Poor1,700 cited
2004Wealth, Health, and Health Services in Rural Rajasthan358 cited
2007Serving the world's poor: innovation at the base of the economic pyramid347 cited
2008Integrated approach to understanding consumer behavior at bottom of pyramid231 cited
2008The quest for the fortune at the bottom of the pyramid: potential and challenges197 cited
2008Marketing in subsistence marketplaces: consumption and entrepreneurship in a South Indian context145 cited

Cited by

2018Size and Shape: The Influence of Packaging on South African BOP Consumers' Decision-Making6 cited
2017Brand Consciousness of BOP Consumers in South Africa6 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work