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The impact of brand awareness, brand association and brand perceived quality on female consumers' purchase decision of foreign makeup products (a study on youth segment)
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The impact of brand awareness, brand association and brand perceived quality on female consumers' purchase decision of foreign makeup products (a study on youth segment) (2013)The impact of brand awareness, brand asso…THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND AWARENESS, BRAND IMAGE AND BRAND LOYALTY (2018)THE EFFECT OF SOCIAL MEDIA MA…Managing Brand Equity (1991)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Whence Consumer Loyalty? (1999)The Role of Trust in Understanding the Impact of Social Media Marketing on Brand Equity and Brand Loyalty (2019)Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach (2022)The Impact of TikTok User Satisfaction on Continuous Intention to Use the Application (2022)
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  • 2018THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND AWARENESS, BRAND IMAGE AND BRAND LOYALTY760 cited

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