Are Social Networking Sites Making Health Behavior Change Interventions More Effective? A Meta-Analytic Review

Qinghua Yang

92 citations0/0 files storedJournal of Health Communication

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Social Media in Health Education Mobile Health and mHealth Applications Behavioral Health and Interventions

Abstract

The increasing popularity of social networking sites (SNSs) has drawn scholarly attention in recent years, and a large amount of efforts have been made in applying SNSs to health behavior change interventions. However, these interventions showed mixed results, with a large variance of effect sizes in Cohen's d ranging from -1.17 to 1.28. To provide a better understanding of SNS-based interventions' effectiveness, a meta-analysis of 21 studies examining the effects of health interventions using SNS was conducted. Results indicated that health behavior change interventions using SNS are effective in general, but the effects were moderated by health topic, methodological features, and participant features. Theoretical and practical implications of findings are discussed.

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1991The theory of planned behavior 2003Measuring inconsistency in meta-analyses 1954A Theory of Social Comparison Processes 1985Stress, social support, and the buffering hypothesis.2009Introduction to Meta‐Analysis 1992Health Behavior and Health Education: Theory, Research, and Practice 1988Statistical Methods for Meta-Analysis 2021Introduction to Meta‐Analysis

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