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Political Advertising in 2016: The Presidential Election as Outlier?

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References

1993The Nature and Origins of Mass Opinion.5,169 cited
2011How Large and Long-lasting Are the Persuasive Effects of Televised Campaign Ads? Results from a Randomized Field Experiment596 cited
2007Beyond Negativity: The Effects of Incivility on the Electorate462 cited
2008The persuadable voter: wedge issues in presidential campaigns440 cited
2013How Quickly We Forget: The Duration of Persuasion Effects From Mass Communication238 cited
1997The Effects of Negative Comparative Political Advertising on Candidate Evaluations and Advertising Evaluations: An Exploration176 cited

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2021The Effect of Television Advertising in United States Elections78 cited
2017Rethinking the Concept of Negativity: An Empirical Approach67 cited
2019Are there Still Limits on Partisan Prejudice?61 cited
2019Toward a Developmental Science of Politics59 cited
2020Exploring the Relationship Between Campaign Discourse on Facebook and the Public’s Comments: A Case Study of Incivility During the 2016 US Presidential Election27 cited
2021Political Messaging Over Time: A Comparison of US Presidential Candidate Facebook Posts and Tweets in 2016 and 202025 cited
2023Unleash Britain’s Potential (To Go Negative): Campaign Negativity in the 2017 and 2019 UK General Elections on Facebook12 cited
2019

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Negative Political Communication on Social Media and the Gender Gap: A Study of Men's and Women's Reactions to Presidential Candidate Attacks on Facebook in 2012 and 2016

12 cited

2020Political Agonism for Indonesian Cyberpolitic: Critical Cyberculture to Political Campaign of 2019 Indonesian Presidential Election in Twitter8 cited