The persuadable voter: wedge issues in presidential campaigns

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Electoral Systems and Political Participation American Political and Social Dynamics Media Influence and Politics

Abstract

List of Illustrations ix List of Tables xi Acknowledgments xiii Chapter One: Wedge Issues in Presidential Campaigns 1 Chapter Two: The Reciprocal Campaign 18 Chapter Three: Measuring the Persuadable Partisan 49 Chapter Four: Capturing Campaign Persuasion 82 Chapter Five: The Republican Southern Strategy: A Case Study of the Reciprocal Campaign 107 Chapter Six: Candidate Strategy in the 2004 Campaign 145 Chapter Seven: Conclusions: Consequences for Democratic Governance 183 Appendix 1: Question Wording and Coding 205 Appendix 2: Content Analysis Coding 214 Appendix 3: Statistical Results 216 Bibliography 223 Index 237

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References

1993The Nature and Origins of Mass Opinion.2006Motivated Skepticism in the Evaluation of Political Beliefs 1992A Simple Theory of the Survey Response: Answering Questions versus Revealing Preferences 1983Candidate Motivation: A Synthesis of Alternative Theories 2004Tides of Consent 1994From Protest to Politics: The New Black Voters in American Elections.

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