What Am I Supposed to Do in My Job? Set Goals and Appraise Your People

Abstract

This chapter focuses on the purpose of a performance appraisal, the relevance of goal setting to the performance appraisal, the legal requirements in the West for conducting a performance appraisal, the choice of a measurement scale to appraise job performance, the merits of coaching employees on an on-going basis and self-appraisals. The chapter concludes with a discussion of three alternatives to the traditional performance appraisal, namely, 360° feedback, feedforward and an adaptation of a technique used in marketing – feedback from a mystery shopper.

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