Critical Success Factors of Digital Business Strategy.

Friedrich Holotiuk · Daniel Beimborn

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Digital Innovation in Industries Business Strategies and Innovation Information Technology Governance and Strategy

Abstract

Digitalization does fundamentally impact firms’ strategy develop-ment. With the fusion of IT and business strategy, Digital Business Strategy (DBS) creates the foundation for digital business models [1]. In this paper, we develop a DBS framework, based on a structured review of 21 industry reports. From this analysis, we yield 8 generic dimensions with a total of 40 critical suc-cess factors (CSFs) for DBS. The CSFs represent a rich set of actions specific to DBS and to the design of business models in the digital business environment. The discussion shows that academic research is lagging behind in contributing to DBS. Future research is suggested to further formalize the concept of DBS and to create a better understanding about how firms can successfully establish DBS.

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References

2002Analyzing the Past to Prepare for the Future: Writing a Literature Review 2010Business Model Generation : A Handbook for Visionaries, Game Changers, and Challengers 2000What is strategy 2011The Business Model: Recent Developments and Future Research 2013Digital Business Strategy: Toward a Next Generation of Insights 1999Strategic alignment: Leveraging information technology for transforming organizations 2003Shaping Agility through Digital Options: Reconceptualizing the Role of Information Technology in Contemporary Firms1 2010Research Commentary —The New Organizing Logic of Digital Innovation: An Agenda for Information Systems Research

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