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Consumer–brand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth
16 references·16 citing·37 second hopsampled
Consumer–brand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth (2017)Consumer–brand identification revisited: …A Theory of Cognitive Dissonance (2017)A Theory of Cognitive Dissona…The Effect of Word of Mouth on Sales: Online Book Reviews (2006)The Effect of Word of Mouth o…The Social Identity Theory of Intergroup Behavior (2004)The Social Identity Theory of…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?The partial least squares approach for structural equation modeling. (1998)The partial least squares app…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…The American Customer Satisfaction Index: Nature, Purpose, and Findings (1996)The American Customer Satisfa…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …Possessions and the Extended Self (1988)Possessions and the Extended …Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Psychology of intergroup relations (1986)Psychology of intergroup rela…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)A Cognitive Model of the Ante…A Theory of Cognitive Dissonance (1957)A Theory of Cognitive Dissona…Impact of green marketing on peer-to-peer accommodation platform users’ repurchase intention and positive word-of-mouth: mediation of trust and consumer identification (2023)Impact of green marketing on …Customer advocacy and brand loyalty: the mediating roles of brand relationship quality and trust (2022)Customer advocacy and brand l…Analysis of the Effects of Perceived Value, Price Sensitivity, Word-of-Mouth, and Customer Satisfaction on Repurchase Intentions of Safety Shoes under the Consideration of Sustainability (2022)Analysis of the Effects of Pe…The influence of university brand image, satisfaction, and university identification on alumni WOM intentions (2021)The influence of university b…Social capital and consumer happiness: toward an alternative explanation of consumer-brand identification (2021)Social capital and consumer h…An Integrated Model of Social Media Brand Love: Mediators of Brand Attitude and Consumer Satisfaction (2021)An Integrated Model of Social…Spatial and human crowdedness, time pressure, and Chinese traveler word-of-mouth behaviors for Korean restaurants (2020)Spatial and human crowdedness…Oppositional loyalty as a brand identity-driven outcome: a conceptual framework and empirical evidence (2020)Oppositional loyalty as a bra…How corporate social responsibility contributes to strengthening brand loyalty, hotel positioning and intention to revisit? (2020)How corporate social responsi…Effect of underdog (vs topdog) brand storytelling on brand identification: exploring multiple mediation mechanisms (2020)Effect of underdog (vs topdog…Building team brand equity through perceived CSR: the mediating role of dual identification (2020)Building team brand equity th…Antecedents of consumer-brand identification in terms of belonging brands (2020)Antecedents of consumer-brand…Types of green practices, hotel price image and consumers’ attitudes in China: the mediating role of consumer skepticism (2019)Types of green practices, hot…Consumer – green brand relationships: revisiting benefits, relationship quality and outcomes (2019)Consumer – green brand relati…Brand fidelity: Scale development and validation (2019)Brand fidelity: Scale develop…Turning brand credibility into positive word-of-mouth: integrating the signaling and social identity perspectives (2018)Turning brand credibility int…Illusion and well-being: A social psychological perspective on mental health. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1957A Theory of Cognitive Dissonance24,224 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 2017A Theory of Cognitive Dissonance18,122 cited
  • 1980A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions14,475 cited
  • 2004The Social Identity Theory of Intergroup Behavior13,460 cited
  • 1998The partial least squares approach for structural equation modeling.12,728 cited
  • 1986Psychology of intergroup relations10,626 cited
  • 1988Possessions and the Extended Self9,050 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1999Whence Consumer Loyalty?7,319 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 2006The Effect of Word of Mouth on Sales: Online Book Reviews

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5,993 cited
  • 1996The American Customer Satisfaction Index: Nature, Purpose, and Findings4,733 cited
  • Cited by

    • 2019Consumer – green brand relationships: revisiting benefits, relationship quality and outcomes127 cited
    • 2020How corporate social responsibility contributes to strengthening brand loyalty, hotel positioning and intention to revisit?113 cited
    • 2018Turning brand credibility into positive word-of-mouth: integrating the signaling and social identity perspectives99 cited
    • 2021The influence of university brand image, satisfaction, and university identification on alumni WOM intentions96 cited
    • 2020Antecedents of consumer-brand identification in terms of belonging brands84 cited
    • 2021Social capital and consumer happiness: toward an alternative explanation of consumer-brand identification67 cited
    • 2022Customer advocacy and brand loyalty: the mediating roles of brand relationship quality and trust66 cited
    • 2021An Integrated Model of Social Media Brand Love: Mediators of Brand Attitude and Consumer Satisfaction62 cited
    • 2019Types of green practices, hotel price image and consumers’ attitudes in China: the mediating role of consumer skepticism57 cited
    • 2023Impact of green marketing on peer-to-peer accommodation platform users’ repurchase intention and positive word-of-mouth: mediation of trust and consumer identification52 cited
    • 2019Brand fidelity: Scale development and validation52 cited
    • 2020Building team brand equity through perceived CSR: the mediating role of dual identification52 cited
    • 2020Effect of underdog (vs topdog) brand storytelling on brand identification: exploring multiple mediation mechanisms48 cited
    • 2020Oppositional loyalty as a brand identity-driven outcome: a conceptual framework and empirical evidence48 cited
    • 2022Analysis of the Effects of Perceived Value, Price Sensitivity, Word-of-Mouth, and Customer Satisfaction on Repurchase Intentions of Safety Shoes under the Consideration of Sustainability42 cited
    • 2020Spatial and human crowdedness, time pressure, and Chinese traveler word-of-mouth behaviors for Korean restaurants41 cited