A Study on the Factors that Determine the Initial Success of Start-Up

이현호 · 공창훈 · 황보윤

8 citations0/0 files storedAsia-Pacific Journal of Business Venturing and Entrepreneurship

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Entrepreneurship Studies and Influences Business Strategies and Innovation Firm Innovation and Growth

Abstract

본 연구는 스타트업의 초기 시장진출 성공을 좌우하는 변수가 어떤 것이고, 그 중에서 가장 중요한 결정요인은 무엇인지 알아보는데 목적이 있다. 실증 분석을 위해 스타트업 성공을 위한 성공요소 분석과 관련한 설문을 계층화분석(AHP기법)에 맞추어 설계하였다. 스타트업의 초기 시장진출 성공을 위한 대표적인 성공요소...

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References

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