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Odor in Marketing · Study

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ChapterOdor in Marketing

Nathalie Nibbe2017

Chapter2017

Odor in Marketing

Nathalie Nibbe · Ulrich R. Orth

13 citations·0/0 files stored·Springer eBooks

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Consumer Retail Behavior Studies Consumer Behavior in Brand Consumption and Identification Olfactory and Sensory Function Studies

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References

1974An approach to environmental psychology 1997Dimensions of Brand Personality 1986A General Theory of Marketing Ethics 1995Seeking the Ideal Form: Product Design and Consumer Response 2011An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior 2007Distribution of the product confidence limits for the indirect effect: Program PRODCLIN 2008Handbook of consumer psychology 2001Congruency of scent and music as a driver of in-store evaluations and behavior

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2019Consumer reactions to olfactory congruence with brand imagearticle · 17 shared references 2017Impact of point-of-purchase olfactory cues on purchase behaviorarticle · 17 shared references 2022A three-factor benefits framework for understanding consumer preference for scented household products: psychological interactions and implications for future developmentreview · 17 shared references 2017Immersion and emotional reactions to the ambiance of a multiservice space: The role of perceived congruence between odor and brand imagearticle · 17 shared references 2019The unconscious perception of smells as a driver of consumer responses: a framework integrating the emotion-cognition approach to scent marketingarticle · 16 shared references 2021Scent marketing: linking the scent congruence with brand imagearticle · 16 shared references

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Year2017

Typechapter

Published2017-01-01

VenueSpringer eBooks

Languageen

Citations13

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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doi10.1007/978-3-319-26932-0_56

openalex_workW2592569015

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