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Revisiting attitude towards advertising, its antecedent and outcome: a two-stage approach using PLS-SEM
16 references·3 citing·39 second hop
Revisiting attitude towards advertising, its antecedent and outcome: a two-stage approach using PLS-SEM (2015)Revisiting attitude towards advertising, …Sampling Designs in Qualitative Research: Making the Sampling Process More Public (2015)Sampling Designs in Qualitati…A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…Hierarchical Latent Variable Models in PLS-SEM: Guidelines for Using Reflective-Formative Type Models (2012)Hierarchical Latent Variable …PLS-SEM: Indeed a Silver Bullet (2011)PLS-SEM: Indeed a Silver Bull…The adequacy of response rates to online and paper surveys: what can be done? (2008)The adequacy of response rate…Formative Versus Reflective Indicators in Organizational Measure Development: A Comparison and Empirical Illustration (2006)Formative Versus Reflective I…A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)A Critical Review of Construc…Index Construction with Formative Indicators: An Alternative to Scale Development (2001)Index Construction with Forma…On the nature and direction of relationships between constructs and measures. (2000)On the nature and direction o…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Advertising Value and Advertising on the Web (1996)Advertising Value and Adverti…Relationships Among Attitudes, Behavioral Intentions, and Behavior (1993)Relationships Among Attitudes…Possessions and the Extended Self (1988)Possessions and the Extended …The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…Marketing Research (1970)Marketing ResearchVisual Metaphorical Advertising: The Moderating Role of Creativity and the Mediating Role of Informativeness (2024)Visual Metaphorical Advertisi…Reklam İlgilenimi, Reklama Yönelik Tutum ve Satın Alma Niyeti Arasındaki Etkilerin Analizi: Marka Tutumunun Aracılık Rolü (2022)Reklam İlgilenimi, Reklama Yö…Determinants of Energy Efficient Appliances among Malaysian Households: Roles of Theory of Planned Behavior, Social Interaction and Appliance Quality (2022)Determinants of Energy Effici…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Partial least squares structural equation modeling (PLS-SEM) (2014)When to use and how to report the results of PLS-SEM (2018)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. (1991)Behavioral Intention Formation in Knowledge Sharing: Examining the Roles of Extrinsic Motivators, Social-Psychological Forces, and Organizational Climate1 (2005)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Specification, evaluation, and interpretation of structural equation models (2011)The Principles of Psychology (1891)Purity and Danger: An Analysis of Concepts of Pollution and Taboo (1967)Attachment and Loss (1969)Dimensions of Brand Personality (1997)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? 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(2003)Construct Measurement and Validation Procedures in MIS and Behavioral Research: Integrating New and Existing Techniques1 (2011)The Use of Partial Least Squares Structural Equation Modeling in Strategic Management Research: A Review of Past Practices and Recommendations for Future Applications (2012)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)
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References

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  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 2011PLS-SEM: Indeed a Silver Bullet21,614 cited
  • 1988Possessions and the Extended Self9,050 cited
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  • 2003A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research5,847 cited
  • 2001Index Construction with Formative Indicators: An Alternative to Scale Development4,805 cited
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  • 2012Hierarchical Latent Variable Models in PLS-SEM: Guidelines for Using Reflective-Formative Type Models2,275 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
  • 2000On the nature and direction of relationships between constructs and measures.1,746 cited
  • 1996Advertising Value and Advertising on the Web

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1,361 cited
  • 2015Sampling Designs in Qualitative Research: Making the Sampling Process More Public696 cited
  • 1993Relationships Among Attitudes, Behavioral Intentions, and Behavior682 cited
  • Cited by

    • 2022Determinants of Energy Efficient Appliances among Malaysian Households: Roles of Theory of Planned Behavior, Social Interaction and Appliance Quality12 cited
    • 2024Visual Metaphorical Advertising: The Moderating Role of Creativity and the Mediating Role of Informativeness12 cited
    • 2022Reklam İlgilenimi, Reklama Yönelik Tutum ve Satın Alma Niyeti Arasındaki Etkilerin Analizi: Marka Tutumunun Aracılık Rolü7 cited