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Bad to Good—Achieving High Quality and Impact in Your Research
13 references·0 citing·57 second hopsampled
Bad to Good—Achieving High Quality and Impact in Your Research (2017)Bad to Good—Achieving High Quality and Im…Organizational behavior in innovation, marketing, and purchasing in business service contexts—An agenda for academic inquiry (2016)Organizational behavior in in…Bridging the Theory-Practice Gap in Business Marketing: Lessons from the Field—TheJBBMat 21 (2015)Bridging the Theory-Practice …The theory/practice gap in B2B marketing: reflections and search for solutions (2014)The theory/practice gap in B2…Improving relevance in B2B research: analysis and recommendations (2014)Improving relevance in B2B re…Development of B2B marketing theory (2013)Development of B2B marketing …Marketing as an applied science: lessons from other business disciplines (2012)Marketing as an applied scien…On Managerial Relevance (2011)On Managerial RelevanceThe Decline of Conceptual Articles and Implications for Knowledge Development (2009)The Decline of Conceptual Art…Sense-making and agenda construction in emerging business networks — How to direct radical innovation (2009)Sense-making and agenda const…Guest Editorial: Is Marketing Academia Losing Its Way? 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Conceptualisation of external validity, sources and explanations of bias and effectiveness of mitigation methods (2021)A Behavioral Theory of the Firm (1963)A Behavioral Theory of the Firm (1964)Transaction Cost and Resources Based Views on Hotels’ Outsourcing Mechanism: An Empirical Study in China (2017)Research in business service purchasing: current status and directions for the future (2019)An insight on B2B Firms in the Age of Digitalization and Paperless Processes (2021)
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References

  • 2009The Decline of Conceptual Articles and Implications for Knowledge Development579 cited
  • 2009Guest Editorial: Is Marketing Academia Losing Its Way?294 cited
  • 2011On Managerial Relevance212 cited
  • 2009Sense-making and agenda construction in emerging business networks — How to direct radical innovation181 cited
  • 2013Development of B2B marketing theory175 cited
  • 1999A Vision of Theory, Research, and the Future of Business Schools90 cited
  • 2006The surpluses and shortages in business‐to‐business marketing theory and research63 cited
  • 2004In search of relevance54 cited
  • 2014The theory/practice gap in B2B marketing: reflections and search for solutions48 cited
  • 2016Organizational behavior in innovation, marketing, and purchasing in business service contexts—An agenda for academic inquiry44 cited
  • 2014Improving relevance in B2B research: analysis and recommendations35 cited
  • 2015Bridging the Theory-Practice Gap in Business Marketing: Lessons from the Field—TheJBBMat 2115 cited
  • 2012Marketing as an applied science: lessons from other business disciplines14 cited

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