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The future of brand protection: responding to the global risk · Study

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ArticleThe future of brand protection: responding to the global risk

Jeremy M. Wilson2017

Article2017

The future of brand protection: responding to the global risk

Jeremy M. Wilson

16 citations·0/0 files stored·Journal of Brand Management

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Intellectual Property Law Consumer Behavior in Brand Consumption and Identification Copyright and Intellectual Property

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References

1969The Handbook of Social Psychology 2006Qualitative research: Methods in the social sciences 2004Risk Modeling, Assessment, and Management 2005Estimating Terrorism Risk 1999Risk Modeling, Assessment, And Management 2009The Economics of Counterfeit Trade: Governments, Consumers, Pirates and Intellectual Property Rights

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2020Brand protection across the enterprise: Toward a total-business solution 2019Refining brand strategy: insights into how the “informed poseur” legitimizes purchasing counterfeits

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Details

Year2017

Typearticle

Published2017-02-28

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations16

Files0 public / 0

ShelfIntellectual Property Law

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doi10.1057/s41262-017-0032-x

openalex_workW2592706192

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