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The future of brand protection: responding to the global risk

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References

1969The Handbook of Social Psychology12,518 cited
2006Qualitative research: Methods in the social sciences12,365 cited
2004Risk Modeling, Assessment, and Management319 cited
2005Estimating Terrorism Risk213 cited
1999Risk Modeling, Assessment, And Management156 cited
2009The Economics of Counterfeit Trade: Governments, Consumers, Pirates and Intellectual Property Rights67 cited

Cited by

2020Brand protection across the enterprise: Toward a total-business solution14 cited
2019Refining brand strategy: insights into how the “informed poseur” legitimizes purchasing counterfeits14 cited

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