Promoting a global brand: a study of international news organisations’ YouTube channels

Eisa Al Nashmi · Michael North · Terry Bloom · Johanna Cleary

15 citations0/0 files storedJournal of International Communication

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Media Studies and Communication Journalism and Media Studies Media and Digital Communication

Abstract

For international news organisations with sometimes limited access to cable and broadcast distribution outlets, self-generated YouTube channels offer an opportunity to share their content with a worldwide audience and to position themselves strategically. This content analysis of 475 YouTube videos posted by 4 international news organisations during 1 week examines what stories were covered and how, and offers insight into what that says about the organisations’ branding strategies. Included are the YouTube channels of Al Jazeera English, Cable News Network International, France 24 English and Russia Today English.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 15 citations exist upstream.

References

1984Content Analysis: An Introduction to its Methodology.2019Content Analysis: An Introduction to Its Methodology 1972The Agenda-Setting Function of Mass Media 1997Dimensions of Brand Personality 1965The Structure of Foreign News 2001What Is News? Galtung and Ruge revisited 2005A Look at Agenda-setting: past, present and future 2007Thoughts on Agenda Setting, Framing, and Priming

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.