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20 Years of Research on Media Brands and Media Branding · Study

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Chapter20 Years of Research on Media Brands and Media Branding

Isabelle Krebs2015

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20 Years of Research on Media Brands and Media Branding

Isabelle Krebs · Gabriele Siegert

25 citations·0/0 files stored·Springer eBooks

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Marketing and Advertising Strategies Media Studies and Communication Media and Digital Communication

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References

1997Dimensions of Brand Personality 2006Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities 2009Building strong brands in a modern marketing communications environment 2010The relationship of consumer personality trait, brand personality and brand loyalty: an empirical study of toys and video games buyers 2009Motivating employees to "live the brand": a comparative case study of employer brand attractiveness within the firm 2006Handbook of Media Management and Economics 2006Brand Extensions of Experiential Goods: Movie Sequel Evaluations 2013News Quality from the Recipients' Perspective

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2020Non-journalistic competitors of news media brands on Google and YouTube: From solid competition to a liquid media market 2018Assessing the consumer-based brand equity of news media firms: a new validated scale 2017Promoting a global brand: a study of international news organisations’ YouTube channels 2017Does the brand affect the quality perception of news articles? – An experimental study on news media brands in Switzerland 2015

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2016Structural equation modelling of determinants of consumer-based brand equity of newspapersarticle · 9 shared references 2017Does the brand affect the quality perception of news articles? – An experimental study on news media brands in Switzerlandarticle · 9 shared references 2017Demographic differences in perceptions of media brand personality: a multilevel analysisarticle · 9 shared references 2015An Audience-Centered Perspective on Media Brands: Theoretical Considerations, Empirical Results and ‘White Spaces’chapter · 9 shared references 2015Market Driven Media Brands: Supporting or Faking High Journalistic Quality?chapter · 8 shared references 2015Marketing Communication of Media Brands: A Literature Reviewchapter · 8 shared references

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Year2015

Typechapter

Published2015-01-01

VenueSpringer eBooks

Languageen

Citations25

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-319-18236-0_3

openalex_workW2300569441

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Marketing Communication of Media Brands: A Literature Review

2015An Audience-Centered Perspective on Media Brands: Theoretical Considerations, Empirical Results and ‘White Spaces’

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