References

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• 2006Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities1,144 cited
• 2009Building strong brands in a modern marketing communications environment1,143 cited
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• 2009Motivating employees to "live the brand": a comparative case study of employer brand attractiveness within the firm266 cited
• 2006Handbook of Media Management and Economics219 cited
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• 2013News Quality from the Recipients' Perspective155 cited
• 2009Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures145 cited
• 2009Cultural Brands from Emerging Markets: Brand Image across Host and Home Countries119 cited
• 2001Perceptions of Branding among Television Station Managers: An Exploratory Analysis110 cited
• 2009Communications Strategies97 cited
• 2011Media Branding in a Changing World: Challenges and Opportunities 2.089 cited
• 2006Cybersounds : essays on virtual music culture88 cited
• 2005