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The BBC's Corporate Identity: Myth, Paradox and Reality · Study

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ArticleThe BBC's Corporate Identity: Myth, Paradox and Reality

John M.T. Balmer1994

Article1994

The BBC's Corporate Identity: Myth, Paradox and Reality

John M.T. Balmer

38 citations·0/0 files stored·Journal of General Management

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Corporate Identity and Reputation Management and Organizational Studies Organizational Strategy and Culture

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References

1986Managing your corporate images 1989A new approach to the corporate image management process 1977Nurturing Corporate Images 1991Building Societies: Change, Strategy and Corporate Identity 1986The BBC: The First Fifty Years 1970Communication by design : a study in corporate identity 1986The BBC and public service broadcasting 1941The power behind the microphone

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2002The five facets of collective identities 1999The Effect of Organizational Structure on Corporate Identity Management 2010Heritage Brand Management in Public Service Broadcasting 2016Corporate identity in interior design

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Year1994

Typearticle

Published1994-03-01

VenueJournal of General Management

ISSN-L0306-3070

Languageen

Citations38

Files0 public / 0

ShelfCorporate Identity and Reputation

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doi10.1177/030630709401900303

openalex_workW2593573680

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