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The Marketing Management Experience

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8 citations0/0 files storedDevelopments in Business Simulation and Experiential Learning: Proceedings of the Annual ABSEL conference

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Management and Marketing Education Educational Games and Gamification Innovative Teaching Methodologies in Social Sciences

Abstract

The Marketing Management ExperienceTM is a modern marketing management simulation game, running on the Windows 98 operating system platform. This paper and the accompanying demonstration highlight both the substantive content of the MME and its learning-friendly and user-friendly features.

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2014A Seminal Inventory of Basic Research Using Business Simulation Games 2002A Need to Revamp Textbook Presentations of Price Elasticity 2014The Role of Learning versus Performance Orientations When Reacting to Negative Outcomes in Simulation Games: Further Insights

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