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The Marketing Management Experience
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The Marketing Management Experience (2014)The Marketing Management ExperienceThe Role of Learning versus Performance Orientations When Reacting to Negative Outcomes in Simulation Games: Further Insights (2014)The Role of Learning versus P…A Seminal Inventory of Basic Research Using Business Simulation Games (2014)A Seminal Inventory of Basic …A Need to Revamp Textbook Presentations of Price Elasticity (2002)A Need to Revamp Textbook Pre…Marketing : concepts and strategies (1991)Marketing Management: An Asian Perspective (1994)Marketing: An Introduction (2025)Students' goal orientations and cognitive engagement in classroom activities. (1988)Learning Orientation, Working Smart, and Effective Selling (1994)Handbook of Organizations. (1966)Brand Choice Behavior as a Function of Information Load (1974)The Effectiveness of Games for Educational Purposes: A Review of Recent Research (1992)
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  • 2014A Seminal Inventory of Basic Research Using Business Simulation Games24 cited
  • 2002A Need to Revamp Textbook Presentations of Price Elasticity8 cited
  • 2014The Role of Learning versus Performance Orientations When Reacting to Negative Outcomes in Simulation Games: Further Insights4 cited

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