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Marketing : concepts and strategies · Study

BookMarketing : concepts and strategies

S. J. Bedekar1991

Book1991

Marketing : concepts and strategies

375 citations·0/0 files stored·Oxford University Press eBooks

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Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Behavior and Marketing Influence

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2005Influence of Corporate Social Responsibility on Loyalty and Valuation of Services 2005Relationship marketing and consumer switching behavior 2005Power to all our friends? Living with imbalance in supplier–retailer relationships 2012Brand experiences in service organizations: Exploring the individual effects of brand experience dimensions 2013The Mediating Effects of Brand Association, Brand Loyalty, Brand Image and Perceived Quality on Brand Equity 2014Key determinants of passenger loyalty in the low-cost airline business 2011Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods 2015The effect of bad reputation: The occurrence of crisis, corporate social responsibility, and perceptions of hypocrisy and attitudes toward a company

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Year1991

Typebook

Published1991-01-01

VenueOxford University Press eBooks

Languageen

Citations375

Files0 public / 0

ShelfMarketing and Advertising Strategies

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openalex_workW1487798881

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