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Cited by

• 2005Influence of Corporate Social Responsibility on Loyalty and Valuation of Services651 cited
• 2005Relationship marketing and consumer switching behavior334 cited
• 2005Power to all our friends? Living with imbalance in supplier–retailer relationships318 cited
• 2012Brand experiences in service organizations: Exploring the individual effects of brand experience dimensions305 cited
• 2013The Mediating Effects of Brand Association, Brand Loyalty, Brand Image and Perceived Quality on Brand Equity292 cited
• 2014Key determinants of passenger loyalty in the low-cost airline business237 cited
• 2011Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods208 cited
• 2015The effect of bad reputation: The occurrence of crisis, corporate social responsibility, and perceptions of hypocrisy and attitudes toward a company207 cited
• 2016Green marketing and consumerism as social change in China: Analyzing the literature181 cited
• 2015Does size matter? Corporate social responsibility and firm performance in the restaurant industry179 cited
• 2008Does online relationship marketing enhance customer retention and cross-buying?156 cited
• 2014The Impact of Service Characteristics on the Switching Costs–Customer Loyalty Link144 cited
• 2013Investor reaction to positive and negative corporate social events