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Daily deal shoppers: What drives social couponing? · Study

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ArticleDaily deal shoppers: What drives social couponing?

Marco Ieva2017

OA

Articlegreen2017

Daily deal shoppers: What drives social couponing?

Marco Ieva · Francesca De Canio · Cristina Ziliani

41 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Market Behavior and Pricing Digital Marketing and Social Media Consumer Behavior and Marketing Influence

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 41 citations exist upstream.

References

2001Consumer perceived value: The development of a multiple item scale 1992Extrinsic and Intrinsic Motivation to Use Computers in the Workplace 1 2001Hedonic and utilitarian motivations for online retail shopping behavior 1994A Model of Perceived Risk and Intended Risk-Handling Activity 1993Price Perceptions and Consumer Shopping Behavior: A Field Study 1998Impulse buying: Modeling its precursors 1987The Market Maven: A Diffuser of Marketplace Information 2001Shopping Online for Freedom, Control, and Fun

Cited by

2020Factors affecting satisfaction and loyalty to online group buying 2019Conversion Uplift in E-Commerce: A Systematic Benchmark of Modeling Strategies 2021Forecasting Buying Intention Through Artificial Neural Network: An Algorithmic Solution on Direct-to-Consumer Brands 2020Exploring Deal of the Day: an e-commerce strategy 2022Better or Worse? Effects of online promotion habits on customer value: An empirical study 2020Digital Coupon Redemption: Conceptualization, Scale Development and Validation 2021What Makes a Consumer Redeem Digital Coupons? Behavioral Insights from Grounded Theory Approach 2024Study on the moderating effect of social distance on the bonus distribution scheme in online social referrals

Details

Year2017

Typearticle

Published2017-03-19

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations41

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

Identifiers

doi10.1016/j.jretconser.2017.03.005

openalex_workW2596449148

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