Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Public Relations vs. Advertising

16 references·1 citing·33 second hop

FromToDepth

this work references cited by second hop

References

1990Qualitative evaluation and research methods17,943 cited
2006Interviewing as qualitative research a guide for researchers in education and the social sciences9,932 cited
1990Qualitative evaluation and research methods, 2nd ed.8,420 cited
2017Communication And Persuasion2,240 cited
1986Reliability and Validity in Qualitative Research1,460 cited
2023Managing Public Relations678 cited
1984Contemporary Advertising435 cited
2001Reputation management: the new face of corporate public relations?359 cited
1999The definition, dimensions, and domain of public relations284 cited
1978Marketing and Public Relations154 cited
1997Critical perspectives in public relations143 cited
1994Does Publicity Outperform Advertising? An Experimental Test of the Third-Party Endorsement142 cited
1996Critical Perspectives in Public Relations111 cited
1999Perceptions of public relations education60 cited
1998Pluralistic ignorance and professional standards: underestimating professionalism of our peers in public relations47 cited
1997Professional standards in public relations: A survey of educators

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

45 cited

Cited by

2017PR Practitioners’ Use of Social Media: Validation of an Online Relationship Management Model Applying Structural Equation Modeling12 cited