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Strategie marketingowe w instytucjach kultury
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Strategie marketingowe w instytucjach kultury (2015)Strategie marketingowe w instytucjach kul…Application of marketing in cultural organizations: the case of the Polish Cultural and Educational Union in the Czech Republic (2017)Application of marketing in c…The influence of creative industries on the socio-economic development of regions in Poland. (2014)The influence of creative ind…Standing Room Only: Strategies for Marketing the Performing Arts (1997)Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences (2006)Arts Marketing Performance: An Artistic-Mission-Led Approach to Evaluation (2010)Sustainable Planning of Cross-Border Cooperation: A Strategy for Alliances in Border Cities (2018)Theatre marketing: young audience perceptions and behaviour (2018)The culture industry : selected essays on mass culture (1991)Creative Industries: Contracts between Art and Commerce (2001)Contracts Between Art and Commerce (2003)
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  • 2017Application of marketing in cultural organizations: the case of the Polish Cultural and Educational Union in the Czech Republic12 cited
  • 2014The influence of creative industries on the socio-economic development of regions in Poland.3 cited

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