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The Sponsorship Motive Matrix (SMM): A Framework for Categorising Firms’ Motives for Sponsoring Sports Events
16 references·2 citing·37 second hop
The Sponsorship Motive Matrix (SMM): A Framework for Categorising Firms’ Motives for Sponsoring Sports Events (2017)The Sponsorship Motive Matrix (SMM): A Fr…Doing Qualitative Research (2010)Doing Qualitative ResearchThe Role of Customer Gratitude in Relationship Marketing (2009)The Role of Customer Gratitud…Effect of self-congruity with sponsorship on brand loyalty (2007)Effect of self-congruity with…CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004)CONGRUENCE EFFECTS IN SPONSOR…Quantity and Quality in Social Research (2003)Quantity and Quality in Socia…Altruism, agency, and the competitiveness of family firms (2002)Altruism, agency, and the com…Understanding sponsorship effects (2001)Understanding sponsorship eff…Determinants of Sports Sponsorship Response (2000)Determinants of Sports Sponso…Doing Qualitative Research (1999)Doing Qualitative ResearchSports Marketing: A Strategic Perspective (1998)Sports Marketing: A Strategic…Handbook of Applied Social Research Methods (1998)Handbook of Applied Social Re…An International Review of Sponsorship Research (1998)An International Review of Sp…The Role of Sponsorship in the Marketing Communications Mix (1991)The Role of Sponsorship in th…Quantity and Quality in Social Research. (1990)Quantity and Quality in Socia…The Possibility of Altruism (1979)The Possibility of AltruismMarkets and hierarchies, analysis and antitrust implications : a study in the economics of internal organization (1975)Markets and hierarchies, anal…CORPORATE GOALS OF SPONSORSHIP IN SPORTS (2023)CORPORATE GOALS OF SPONSORSHI…Niche Sport Sponsorship: Providing the Target Market Sponsors Want? (2021)Niche Sport Sponsorship: Prov…The Role of Involvement in Attention and Comprehension Processes (1988)An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)A Benefit Congruency Framework of Sales Promotion Effectiveness (2000)Achieving Marketing Objectives through Social Sponsorships (2006)Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing (2007)How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication (2011)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)On the Evaluation of Structural Equation Models (1988)Dimensions of Brand Personality (1997)The impact of perceived corporate social responsibility on consumer behavior (2005)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Commitment-Trust Theory of Relationship Marketing (1994)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)The role of self-determination theory in marketing science: An integrative review and agenda for research (2018)Predictive model assessment in PLS-SEM: guidelines for using PLSpredict (2019)Live streaming commerce from the sellers’ perspective: implications for online relationship marketing (2020)The Modern Corporation: Origins, Evolution, Attributes. (1981)The Politics, Power, and Pathologies of International Organizations (1999)Motivation, Knowledge Transfer, and Organizational Forms (2000)Methods of data collection in qualitative research: interviews and focus groups (2008)Sampling in Interview-Based Qualitative Research: A Theoretical and Practical Guide (2013)Validity, reliability, and generalizability in qualitative research (2015)Evidence for Altruism: Toward a Pluralism of Prosocial Motives (1991)Reinterpreting the empathy-altruism relationship: When one into one equals oneness. (1997)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Qualitative Research: Reaching the parts other methods cannot reach: an introduction to qualitative methods in health and health services research (1995)Grounded Theory in Management Research (2003)Designing a Qualitative Study (2009)Qualitative research: standards, challenges, and guidelines (2001)Verification Strategies for Establishing Reliability and Validity in Qualitative Research (2002)The qualitative research interview (2006)Framework for Program Evaluation in Public Health (1999)National Surveys Via Rdd Telephone Interviewing Versus the Internet (2009)Grounded theory and the constant comparative method : valid research strategies for educators (2012)Focus Groups (1996)Evaluating Qualitative Research in Social Geography: Establishing ‘Rigour’ in Interview Analysis (1997)Finding Theory–Method Fit: A Comparison of Three Qualitative Approaches to Theory Building (2017)
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  • 2000Determinants of Sports Sponsorship Response1,015 cited
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  • 2004CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive972 cited
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  • 2007Effect of self-congruity with sponsorship on brand loyalty

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375 cited

Cited by

  • 2021Niche Sport Sponsorship: Providing the Target Market Sponsors Want?12 cited
  • 2023CORPORATE GOALS OF SPONSORSHIP IN SPORTS11 cited