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What Consumerism Means to Marketers · Study

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ArticleWhat Consumerism Means to Marketers

Philip Kotler1972

Article1972

What Consumerism Means to Marketers

233 citations·0/0 files stored·Harvard business review

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Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Market Dynamics

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2013Research on Corporate Philanthropy: A Review and Assessment 1997A Modern Model of Consumption for a Sustainable Society 2002Societal marketing and morality 2000Cause-Related Marketing: Ethics and the Ecstatic 1988The marketing challenge: Towards being profitable and socially responsible 1976The Development of a Scale to Measure Consumer Discontent 1978An Analysis of Shopper Dissatisfaction for Major Household Appliances 2000Marketing and the Natural Environment: What Role for Morality?

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Year1972

Typearticle

Published1972-01-01

VenueHarvard business review

ISSN-L0017-8012

Languageen

Citations233

Files0 public / 0

ShelfMarketing and Advertising Strategies

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openalex_workW2598073334

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