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Cited by

• 2013Research on Corporate Philanthropy: A Review and Assessment492 cited
• 1997A Modern Model of Consumption for a Sustainable Society197 cited
• 2002Societal marketing and morality177 cited
• 2000Cause-Related Marketing: Ethics and the Ecstatic150 cited
• 1988The marketing challenge: Towards being profitable and socially responsible149 cited
• 1976The Development of a Scale to Measure Consumer Discontent125 cited
• 2000Marketing and the Natural Environment: What Role for Morality?117 cited
• 1978An Analysis of Shopper Dissatisfaction for Major Household Appliances117 cited
• 1996Towards a code of conduct for the tourism industry: An ethics model115 cited
• 1979Territory Sales Response110 cited
• 2007A sociological perspective of consumption morality110 cited
• 2014Brands Defined as Semiotic Marketing Systems106 cited
• 2013Consumer Adoption of Green Products: Modeling the Enablers104 cited
• 2017Marketing and Corporate Social Responsibility (CSR). Moving between broadening the concept of marketing and social factors as a marketing strategy100 cited
• 2020