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The effect of the moral failure of a foreign brand on competing brands
16 references·1 citing·44 second hop
The effect of the moral failure of a foreign brand on competing brands (2017)The effect of the moral failure of a fore…Role of electronic trust in online retailing (2007)Role of electronic trust in o…Customer betrayal and retaliation: when your best customers become your worst enemies (2007)Customer betrayal and retalia…Country image and consumer-based brand equity: relationships and implications for international marketing (2007)Country image and consumer-ba…The influence of country image structure on consumer evaluations of foreign products (2005)The influence of country imag…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…Us Versus Them, or Us Versus Everyone? Delineating Consumer Aversion to Foreign Goods (2002)Us Versus Them, or Us Versus …Modeling customer perceptions of complaint handling over time: the effects of perceived justice on satisfaction and intent (2002)Modeling customer perceptions…Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations (2000)Impact of Product-Harm Crises…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects (1992)Matching Product Catgeory and…Country Image: Halo or Summary Construct? (1989)Country Image: Halo or Summar…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)Self-generated validity and o…Social judgment and social memory: The role of cue diagnosticity in negativity, positivity, and extremity biases. (1987)Social judgment and social me…Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)Consumer Ethnocentrism: Const…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…A new framework for managing “crisis spillover” as a type of sticky crisis: Initial insights from a crisis communication expert panel (2024)A new framework for managing …The nature and measurement of meaning. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1987Consumer Ethnocentrism: Construction and Validation of the CETSCALE2,991 cited
  • 1988Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.2,069 cited
  • 1989Country Image: Halo or Summary Construct?1,310 cited
  • 1992Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects1,150 cited
  • 2000Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations982 cited
  • 2002Modeling customer perceptions of complaint handling over time: the effects of perceived justice on satisfaction and intent976 cited
  • 1987Social judgment and social memory: The role of cue diagnosticity in negativity, positivity, and extremity biases.908 cited
  • 2007Customer betrayal and retaliation: when your best customers become your worst enemies808 cited
  • 2005The influence of country image structure on consumer evaluations of foreign products671 cited

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2007
Role of electronic trust in online retailing
565 cited
  • 2002Us Versus Them, or Us Versus Everyone? Delineating Consumer Aversion to Foreign Goods532 cited
  • 2007Country image and consumer-based brand equity: relationships and implications for international marketing520 cited
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    • 2024A new framework for managing “crisis spillover” as a type of sticky crisis: Initial insights from a crisis communication expert panel14 cited