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Convergence and divergence in consumer behaviour: implications for global advertising
5 references·16 citing·41 second hop
Convergence and divergence in consumer behaviour: implications for global advertising (2003)Convergence and divergence in consumer be…Global marketing and advertising: understanding cultural paradoxes (2005)Global marketing and advertis…Cultures and Organizations: Software of the Mind. 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this work references cited by second hop

References

  • 1993Cultures and Organizations: Software of the Mind.17,690 cited
  • 1983THE GLOBALIZATION OF MARKETS3,411 cited
  • 1981Consumer behavior and marketing action1,396 cited
  • 2005Global marketing and advertising: understanding cultural paradoxes813 cited
  • 1976The Nature and Scope of Marketing616 cited

Cited by

  • 2006Behavioral Adaptation Within Cross-Cultural Virtual Teams145 cited
  • 2011International market selection and segmentation: a two‐stage model85 cited
  • 2012Eliciting Consumer Preferences for Certified Animal‐Friendly Foods: Can Elements of the Theory of Planned Behavior Improve Choice Experiment Analysis?81 cited
  • 2010The Effect of Culture on the Academic Honesty of Marketing and Business Students69 cited
  • 2016Antecedents of product placement effectiveness across cultures66 cited
  • 2008The interrelationships between television viewing, values and perceived well-being: A global perspective60 cited
  • 2013For Love of Country? Consumer Ethnocentrism in China, South Korea, and the United States59 cited
  • 2020Young Chinese Consumers’ Choice between Product-Related and Sustainable Cues—The Effects of Gender Differences and Consumer Innovativeness55 cited
  • 2016Revising the Intolerance of Uncertainty Model of Generalized Anxiety Disorder: Evidence from UK and Italian Undergraduate Samples

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54 cited
  • 2010The effectiveness of female nudity in advertising in three European countries45 cited
  • 2018Global convergence of consumer spending: Conceptualization and propositions43 cited
  • 2013A Cross-Cultural Study of Consumer Ethnocentrism between China and the U.S.42 cited
  • 2019Brand love measurement scale development: an inter-cultural analysis41 cited
  • 2020Intellectual structure and publication pattern in International Journal of Advertising: a bibliometric analysis during 1982–201940 cited
  • 2019Individual Cultural Values and Consumer Animosity: Chinese Consumers’ Attitude Toward American Products40 cited
  • 2009A Cross-Cultural Generalizability Study of Consumers' Acceptance of Product Placements in Movies36 cited