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Multistage performance modelling in digital marketing management
16 references·0 citing·33 second hop
Multistage performance modelling in digital marketing management (2016)Multistage performance modelling in digit…A state-of the-art survey of TOPSIS applications (2012)A state-of the-art survey of …An extension of TOPSIS for group decision making (2006)An extension of TOPSIS for gr…Multiple Criteria Decision Analysis: State of the Art Surveys (2005)Multiple Criteria Decision An…A fuzzy approach for supplier evaluation and selection in supply chain management (2005)A fuzzy approach for supplier…Compromise solution by MCDM methods: A comparative analysis of VIKOR and TOPSIS (2003)Compromise solution by MCDM m…The Limited Capacity Model of Mediated Message Processing (2000)The Limited Capacity Model of…Fundamentals of Decision Making and Priority Theory With the Analytic Hierarchy Process (2000)Fundamentals of Decision Maki…Extensions of the TOPSIS for group decision-making under fuzzy environment (2000)Extensions of the TOPSIS for …Tentative guidelines to help choosing an appropriate MCDA method (1998)Tentative guidelines to help …Multicriteria Methodology for Decision Aiding (1997)Multicriteria Methodology for…Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Marketing in Hypermedia Compu…Decisions with Multiple Objectives: Preferences and Value Tradeoffs. (1994)Decisions with Multiple Objec…Aide multicritère à la décision : méthodes et cas (1993)Aide multicritère à la décisi…The outranking approach and the foundations of electre methods (1991)The outranking approach and t…Multiple Attribute Decision Making: Methods and Applications (1981)Multiple Attribute Decision M…Decisions with Multiple Objectives: Preferences and Value Tradeoffs. (1977)Decisions with Multiple Objec…An analysis of production as an efficient combination of activities (1951)The Principles of Morals and Legislation (1988)PROMETHEE: A comprehensive literature review on methodologies and applications (2009)Multiple Attribute Decision Making (1981)An Analysis of Multi-Criteria Decision Making Methods (2013)Multiple criteria decision-making techniques and their applications – a review of the literature from 2000 to 2014 (2015)A combined compromise solution (CoCoSo) method for multi-criteria decision-making problems (2018)Fuzzy sets (1965)Fuzzy sets (1996)Decision Making in a Fuzzy Environment (2007)Extension of TOPSIS to Multiple Criteria Decision Making with Pythagorean Fuzzy Sets (2014)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy: Toward a unifying theory of behavioral change. (1977)The theory of planned behavior (1991)Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model (2004)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Cognitive Psychology and Information Processing: An Introduction (1979)The media equation: how people treat computers, television, and new media like real people and places (1997)The effects of production pacing and arousing content on the information processing of television messages (1999)The New Videomalaise: Effects of Televised Incivility on Political Trust (2005)Social and Heuristic Approaches to Credibility Evaluation Online (2010)Credibility and trust of information in online environments: The use of cognitive heuristics (2013)Analytical hierarchy process (1994)Aggregating individual judgments and priorities with the analytic hierarchy process (1998)Multi-criteria decision analysis in environmental sciences: Ten years of applications and trends (2011)Intuitionistic Fuzzy Aggregation Operators (2007)Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Risk management in a dynamic society: a modelling problem (1997)Best-worst multi-criteria decision-making method (2014)Extended VIKOR method in comparison with outranking methods (2006)SELECTION OF RATIONAL DISPUTE RESOLUTION METHOD BY APPLYING NEW STEP‐WISE WEIGHT ASSESSMENT RATIO ANALYSIS (SWARA) (2010)Citizen Participation in Decision Making: Is It Worth the Effort? (2004)
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References

  • 1994Decisions with Multiple Objectives: Preferences and Value Tradeoffs.8,369 cited
  • 1981Multiple Attribute Decision Making: Methods and Applications8,206 cited
  • 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
  • 2003Compromise solution by MCDM methods: A comparative analysis of VIKOR and TOPSIS5,018 cited
  • 2005Multiple Criteria Decision Analysis: State of the Art Surveys4,500 cited
  • 2000Extensions of the TOPSIS for group decision-making under fuzzy environment3,854 cited
  • 2012A state-of the-art survey of TOPSIS applications2,721 cited
  • 2000Fundamentals of Decision Making and Priority Theory With the Analytic Hierarchy Process2,640 cited
  • 1977Decisions with Multiple Objectives: Preferences and Value Tradeoffs.2,305 cited
  • 2000The Limited Capacity Model of Mediated Message Processing2,150 cited
  • 1991The outranking approach and the foundations of electre methods1,900 cited
  • 2005A fuzzy approach for supplier evaluation and selection in supply chain management1,611 cited
  • 2006An extension of TOPSIS for group decision making1,451 cited
  • 1997Multicriteria Methodology for Decision Aiding1,283 cited
  • 1998Tentative guidelines to help choosing an appropriate MCDA method

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884 cited
  • 1993Aide multicritère à la décision : méthodes et cas867 cited
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