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In-Store Advertising by Competitors
16 references·4 citing·45 second hop
In-Store Advertising by Competitors (2017)In-Store Advertising by CompetitorsThe Company That You Keep: When to Buy a Competitor's Keyword (2014)The Company That You Keep: Wh…Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising (2014)Competitive Poaching in Spons…Advertising and Consumers' Communications (2012)Advertising and Consumers' Co…A Theory of Combative Advertising (2008)A Theory of Combative Adverti…Optimal Marketing Strategies for a Customer Data Intermediary (2007)Optimal Marketing Strategies …Price‐matching guarantees (2006)Price‐matching guaranteesResearch Note: Additional Learning and Implications on the Role of Informative Advertising (2004)Research Note: Additional Lea…Internet Shopping Agents: Virtual Co-Location and Competition (2003)Internet Shopping Agents: Vir…Information Gatekeepers on the Internet and the Competitiveness of Homogeneous Product Markets (2001)Information Gatekeepers on th…Consumer Heterogeneity and Competitive Price-Matching Guarantees (2001)Consumer Heterogeneity and Co…When and How Is the Internet Likely to Decrease Price Competition? (1999)When and How Is the Internet …Advertising Fee in Business-Format Franchising (1997)Advertising Fee in Business-F…Signalling Price Image Using Advertised Prices (1995)Signalling Price Image Using …Competitive Promotional Strategies (1988)Competitive Promotional Strat…The Effect of Advertising on the Price of Eyeglasses (1972)The Effect of Advertising on …The Economics of Information (1961)The Economics of InformationUnderstanding the optimal strategy of carbon labelled product advertising delivery: A dynamic differential equation analysis (2024)Understanding the optimal str…Coordinating traditional media advertising and online advertising in brand marketing (2023)Coordinating traditional medi…Mobile Advertising and Traffic Conversion: The Effects of Front Traffic and Spatial Competition (2019)Mobile Advertising and Traffi…First-Price Auctions in Online Display Advertising (2019)First-Price Auctions in Onlin…Information and Consumer Behavior (1970)The Theory of Industrial Organization (1988)Frictionless Commerce? A Comparison of Internet and Conventional Retailers (2000)Price Cycles in Markets with Customer Recognition (2004)Marketing in Computer-Mediated Environments: Research Synthesis and New Directions (2013)Equilibrium Distributions of Sales and Advertising Prices (1977)A Model of Sales. (1980)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)The Introduction and Performance of Store Brands (1995)The all-pay auction with complete information (1996)The Targeting of Advertising (2005)Uncertain Imitability: An Analysis of Interfirm Differences in Efficiency under Competition (1982)Price and Advertising Signals of Product Quality (1986)An Experimental and Theoretical Analysis of Price-Matching Refund Policies (2000)A Model of Add-On Pricing (2005)Signaling Through Price and Quality to Consumers with Fairness Concerns (2015)Reexamination of the perfectness concept for equilibrium points in extensive games (1975)On the Incidence and Variety of Low‐Price Guarantees (2004)Buy Now and Match Later: The Impact of Posterior Price Matching on Profit with Strategic Consumers (2008)De gustibus non est disputandum (2010)Stability in Competition (1929)Attitudinal effects of mere exposure. (1968)Bundling Strategies When Products Are Vertically Differentiated and Capacities Are Limited (2010)Footprints in the Sands of Time: A Comparative Analysis of the Effectiveness of Customer Satisfaction and Customer–Company Identification over Time (2014)Anticipated Regret and Product Innovation (2016)Advertising as Information (1974)Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces (1997)Competition Between Local and Electronic Markets: How the Benefit of Buying Online Depends on Where You Live (2008)A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry (2016)On the Impossibility of Informationally Efficient Markets (1980)On the Impossibility of Informationally Efficient Markets (1980)Implications of Price Matching in Supply Chain Negotiation (2021)Low-Price Guarantees in a Dual Channel of Distribution (2021)Competition in Pricing Algorithms (2023)A model of price adjustment (1971)Platform Competition in Two-Sided Markets (2003)Strategic price complexity in retail financial markets☆ (2008)Industrial Organization: Markets and Strategies (2010)American Economic Review (2019)Legislators and Interest Groups: How Unorganized Interests Get Represented (1986)Foundations of Corporate Success (1995)Does the Internet Make Markets More Competitive? Evidence from the Life Insurance Industry (2002)The Categorical Imperative: Securities Analysts and the Illegitimacy Discount (1999)The Contributions of the Economics of Information to Twentieth Century Economics (2000)What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.Com1 (2010)
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References

  • 1961The Economics of Information5,253 cited
  • 2001Information Gatekeepers on the Internet and the Competitiveness of Homogeneous Product Markets630 cited
  • 1988Competitive Promotional Strategies598 cited
  • 1999When and How Is the Internet Likely to Decrease Price Competition?542 cited
  • 1972The Effect of Advertising on the Price of Eyeglasses363 cited
  • 2003Internet Shopping Agents: Virtual Co-Location and Competition236 cited
  • 1995Signalling Price Image Using Advertised Prices158 cited
  • 2001Consumer Heterogeneity and Competitive Price-Matching Guarantees142 cited
  • 2006Price‐matching guarantees125 cited
  • 2008A Theory of Combative Advertising114 cited
  • 2007Optimal Marketing Strategies for a Customer Data Intermediary108 cited
  • 2004Research Note: Additional Learning and Implications on the Role of Informative Advertising107 cited
  • 2014Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising100 cited
  • 2014The Company That You Keep: When to Buy a Competitor's Keyword94 cited
  • 2012Advertising and Consumers' Communications94 cited

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1997
Advertising Fee in Business-Format Franchising
92 cited

Cited by

  • 2019First-Price Auctions in Online Display Advertising48 cited
  • 2024Understanding the optimal strategy of carbon labelled product advertising delivery: A dynamic differential equation analysis17 cited
  • 2019Mobile Advertising and Traffic Conversion: The Effects of Front Traffic and Spatial Competition17 cited
  • 2023Coordinating traditional media advertising and online advertising in brand marketing16 cited