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$$L_p$$ L p -Support vector machines for uplift modeling
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$$L_p$$ L p -Support vector machines for uplift modeling (2017)$$L_p$$ L p -Support vector machines for …Ensemble methods for uplift modeling (2014)Ensemble methods for uplift m…Support Vector Machines for Uplift Modeling (2013)Support Vector Machines for U…A Decision Theoretic Approach to Targeted Advertising (2013)A Decision Theoretic Approach…Real-World Uplift Modelling with Significance-Based Uplift Trees (2012)Real-World Uplift Modelling w…Random Forests for Uplift Modeling: An Insurance Customer Retention Case (2012)Random Forests for Uplift Mod…Decision trees for uplift modeling with single and multiple treatments (2011)Decision trees for uplift mod…Decision Trees for Uplift Modeling (2010)Decision Trees for Uplift Mod…The true lift model (2002)The true lift modelMultiple Treatment Modeling for Target Marketing Campaigns: A Large-Scale Benchmark Study (2022)Multiple Treatment Modeling f…Bridging the Gap: A Systematic Benchmarking of Uplift Modeling and Heterogeneous Treatment Effects Methods (2022)Bridging the Gap: A Systemati…Data mining for direct marketing: problems and solutions (1998)Uplift Modeling in Direct Marketing (2012)Proxy Non-Discrimination in Data-Driven Systems (2017)The Shorter Oxford English Dictionary (1937)Crossing the chasm : marketing and selling technology products to mainstream customers (1991)A survey of credit and behavioural scoring: forecasting financial risk of lending to consumers (2000)Mining for the truly responsive customers and prospects using true-lift modeling: Comparison of new and existing methods (2014)Why you should stop predicting customer churn and start using uplift models (2019)Effects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life Insurance Industry (1987)Customer lifetime value: Marketing models and applications (1998)Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models (2006)A survey of personalized treatment models for pricing strategies in insurance (2014)The effectiveness of employee retention through an uplift modeling approach (2020)Uplift modeling and its implications for B2B customer churn prediction: A segmentation-based modeling approach (2021)Direct Marketing Management (1989)Strategic database marketing (1994)Customer Equity: Building and Managing Relationships As Valuable Assets (2001)A Literature Survey and Experimental Evaluation of the State-of-the-Art in Uplift Modeling: A Stepping Stone Toward the Development of Prescriptive Analytics (2018)A Decision-Theoretic Generalization of On-Line Learning and an Application to Boosting (1997)Response transformation and profit decomposition for revenue uplift modeling (2019)The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions (1998)A Benefit Congruency Framework of Sales Promotion Effectiveness (2000)Business Intelligence and Analytics: From Big Data to Big Impact (2012)Retention Futility: Targeting High-Risk Customers Might be Ineffective (2017)Conversion Uplift in E-Commerce: A Systematic Benchmark of Modeling Strategies (2019)Fulfillment by Amazon versus fulfillment by seller: An interpretable risk‐adjusted fulfillment model (2020)Dynamic Marketing Uplift Modeling: A Symmetry-Preserving Framework Integrating Causal Forests with Deep Reinforcement Learning for Personalized Intervention Strategies (2025)
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References

  • 2011Decision trees for uplift modeling with single and multiple treatments177 cited
  • 2002The true lift model147 cited
  • 2012Real-World Uplift Modelling with Significance-Based Uplift Trees90 cited
  • 2014Ensemble methods for uplift modeling81 cited
  • 2010Decision Trees for Uplift Modeling74 cited
  • 2012Random Forests for Uplift Modeling: An Insurance Customer Retention Case61 cited
  • 2013Support Vector Machines for Uplift Modeling55 cited
  • 2013A Decision Theoretic Approach to Targeted Advertising48 cited

Cited by

  • 2022Multiple Treatment Modeling for Target Marketing Campaigns: A Large-Scale Benchmark Study14 cited
  • 2022Bridging the Gap: A Systematic Benchmarking of Uplift Modeling and Heterogeneous Treatment Effects Methods11 cited

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