Factors Influencing Faculty Members ’ Learning Management Systems Adoption Behavior: An Analysis Using The Technology Acceptance Model

Nafsaniath Fathema · Kyra Leigh Sutton

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Technology Adoption and User Behaviour Educational Technology and E-Learning Technology-Enhanced Education Studies

Abstract

Faculty members underutilize the Learning Management System (LMS), a web-based based technology intended to facilitate student learning, despite the ubiquitous presence of the system at many universities. Drawing from Davis’s (1989) Technology Acceptance Model (TAM), this study identifies how faculty attitudes toward the LMS impact their adoption of this technology. The study focuses on a specific LMS, Blackboard. Thirty-six faculty members were invited to complete a web-based survey. Directive content analysis was utilized to analyze and interpret the survey responses. The study reveals that specific challenges including system problems and design flaws reduce the overall utilization of the LMS by faculty. Recommendations about how to increase the utilization of Blackboard among faculty members are included.

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1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2003User Acceptance of Information Technology: Toward A Unified View1 2005Three Approaches to Qualitative Content Analysis 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 1984Content Analysis: An Introduction to its Methodology.2008Technology Acceptance Model 3 and a Research Agenda on Interventions 1983Ethnography: Principles and Practice 2000Why Don’t Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior1

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