Monetary Discount Strategies for Real-Time Promotion Campaign

Ying‐Chun Lin · Chi-Hsuan Huang · Chu-Cheng Hsieh · Yu‐Chen Shu · Kun-Ta Chuang

19 citations0/0 files storedInternational World Wide Web Conference (WWW)

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Supply Chain and Inventory Management

Abstract

The effectiveness of monetary promotions has been well reported in the literature to affect shopping decisions for products in real life experience. Nowadays, e-commerce retailers are facing more fierce competition on price promotion in that consumers can easily use a search engine to find another merchant selling an identical product for comparing price.

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2002Finite-time Analysis of the Multiarmed Bandit Problem 2004The Theory and Practice of Revenue Management 1978Basic Marketing: A Managerial Approach 1994Optimal Dynamic Pricing of Inventories with Stochastic Demand over Finite Horizons 2000A Benefit Congruency Framework of Sales Promotion Effectiveness 1968Microeconomic Analysis.2011Analysis of Thompson Sampling for the multi-armed bandit problem 1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice

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