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Social media usage, electronic word of mouth and purchase-decision involvement

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References

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2,453 cited

2010Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics2,366 cited

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2025The mediating effect of customer trust of E-WOM and online customer reviews impacting purchase decision of household electronic products at a marketplace: evidence from Indonesia21 cited
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2023Purchasing Decisions Effect of Social Media Marketing, Electronic Word of Mouth (eWOM), Purchase Intention17 cited
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2025Consumer Emotions and Personality Traits in Augmented Reality11 cited
2021MODEL ELECTRONIC WORD OF MOUTH DAN RATING DALAM MEMPENGARUHI MINAT BELI PADA MARKETPLACE SHOPEE PADA MASA PANDEMI COVID-1910 cited