When Firms Change Direction

Matthew S. Kraatz · Anne Sigismund Huff · James Oran Huff · Pamela S. Barr

138 citations0/0 files storedAcademy of Management Review

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Organizational Management and Leadership Innovation and Knowledge Management Management and Organizational Studies

Abstract

The authors advance a new theory of the firm that incorporates behavioural and economic theories with cognitive theory. The book makes a case for predicting strategic change in firms.

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