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Strategic Marketing Models for a Dynamic Competitive Environment · Study

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ArticleStrategic Marketing Models for a Dynamic Competitive Environment

Igal Karin2002

Article2002

Strategic Marketing Models for a Dynamic Competitive Environment

Igal Karin · Kenneth J. Preiss

11 citations·0/0 files stored·Journal of General Management

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Marketing and Advertising Strategies Business Strategies and Innovation Innovation and Knowledge Management

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References

1978Basic Marketing: A Managerial Approach 1994Agile Competitors and Virtual Organizations: Strategies for Enriching the Customer 1995The new competitive landscape 2000Environmental dynamism, capital structure and performance: a theoretical integration and an empirical test 1995Customer loyalty: how to earn it, how to keep it 1999Principles of Internet Marketing 2007Sales and Marketing Management 1992How Sustainable is Your Competitive Advantage?

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Year2002

Typearticle

Published2002-06-01

VenueJournal of General Management

ISSN-L0306-3070

Languageen

Citations11

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1177/030630700202700405

openalex_workW2607445295

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