References

• 2011Making sense of Cronbach's alpha15,098 cited
• 2001Consumer perceived value: The development of a multiple item scale6,635 cited
• 2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility4,659 cited
• 2010The Business Case for Corporate Social Responsibility: A Review of Concepts, Research and Practice3,932 cited
• 2003Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies3,330 cited
• 2012The reliability of a two-item scale: Pearson, Cronbach, or Spearman-Brown?2,690 cited
• 2005The impact of perceived corporate social responsibility on consumer behavior2,063 cited
• 2002The competitive advantage of corporate philanthropy.1,993 cited
• 1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy1,892 cited
• 2013The competitive advantage of corporate philanthropy1,817 cited
• 1994The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising1,729 cited
• 2003Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development1,490 cited
• 2003The Competitive Advantage of Corporate Philanthropy1,049 cited
• 2003When Is Honesty the Best Policy? The Effect of Stated Company Intent on Consumer Skepticism