How AUDI AG Established Big Data Analytics in its Digital Transformation

Christian Dremel · Matthias M. Herterich · Jochen Wulf · J.-C. Waizmann · Walter Brenner

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Big Data and Business Intelligence Digital Transformation in Industry Digital Innovation in Industries

Abstract

Digital transformation, which often includes establishing big data analytics capabilities, poses considerable challenges for traditional manufacturing organizations, such as car companies. Successfully introducing big data analytics requires substantial organizational transformation and new organizational structures and business processes. Based on the three-stage evolution of big data analytics capabilities at AUDI, we provide recommendations for how traditional manufacturing organizations can successfully introduce big data analytics and master the related organizational transformations.Click here for podcast summary (mp3) Click here for free 2-page executive summary (pdf)Click here for free presentation slides (pdf)

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